Programmatic Advertising Platforms offers an automated network of sellers and consumers wherein ad placement, performance tracking, media buying make for a successful digital ad campaign. As compared to traditional advertising which happens in a closed framework system. Online advertising has slowly replaced billboards, newspaper ads, proving to be a more effective way of reaching out to customers as they are surfing the net via various devices. By 2022, more than 50% of advertising budgets will be digital via different platforms : supply-side, demand-side, and data management platforms. Google Display Ads is one example of display advertising.